Learn from Someone Who's Actually Done the Work
Get Real, Get Results
This mini-course helps retail business owners who are feeling stuck or burned out finally get clarity and direction —
with real talk, honest coaching, and no guru nonsense.
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Mini Courses
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Things Included
Buyer vs Shopper
There is a difference in being a shopper and a buyer. When your in business you must have a buyer mind set for purchasing inventory.
Business owners buy with purpose — shoppers buy on impulse.
Liking something isn’t the same as knowing it will sell.
Emotional inventory decisions drain profit.
Buying without a plan is just spending.
Think Beyond
the 4 Walls
There is more to it than what confines you inside the walls of your store. Your best growth might be in the ideas you haven't tried yet.
If you're only selling what’s in front of you, you're playing small.
Your business isn’t a building — it’s a brand.
Revenue can come from outside the store, the booth, or the counter.
Creativity creates cashflow — especially when foot traffic slows.
What the Public
Will Teach You
The customer is not always right, but they will be honest if you just listen. You don't need a focus group - you need to pay attention.
Customers will tell you the truth — even if it stings.
Every compliment, complaint, or comment is business data.
The market is always speaking — smart business owners listen.
Feedback is a gift and a strategy.
“Traci doesn’t just talk about business — she lives it. Every lesson comes from the trenches, and you can feel the difference.”
— Lisa B., Small Business Owner
Their Words, Not Mine
“Traci tells it like it is — and somehow still makes you feel like you can conquer anything.”—
Laura R., Store Owner
“I’ve followed Traci’s advice for years — whether she’s talking business or branding, she’s spot-on every time.”—
Gina H., Retailer
“She doesn’t sugarcoat it, and that’s exactly what I needed. I wouldn’t be where I am now without her pushing me to think bigger.”—
Karen D., Auction House Operator
“Her lives are better than most business courses I’ve paid for.”—
Janet S., Repeat Customer
Contact
The Grit & Growth Collective
Traci Ledford
Founder, Straight Talker, Builder of Grit
Whether you’ve got a question, a collaboration idea, or you're standing at a business crossroads — I’d love to hear from you. This Collective was built for real conversations, and that starts right here.
Drop a note below or email me directly at
and I’ll get back to you soon (honestly and with zero fluff, of course).